RETAIL DESIGN

The Shiseido company allowed me to discover retail. Retail animation allowed me to discover different launches, to express myself artistically through podiums and window displays that allow consumers to enter the universe of the brand for a period of time.

Capture d’écran 2021-10-20 à 20.24.57.PNG

Capture d’écran 2021-10-20 à 20.18.11.PNG

Nina Ricci

Detail for the new campaign of the perfume Nina Garden, by Nina Ricci, including a presentation space, distribution of the product taking again the theme of the picnic as well as a ludic space allowing to animate the podium.

Narciso Rodriguez

In order to convert to retail, I was given the task of designing a podium of maximum 9 m2. The launch of the fragrance is For her musc noir rose.

The black and white colour scheme is very important in the advertisement, so it is important to reflect this in the catwalk.

The counter refers to the wave, an important element. The images of the ocean illustrate freedom, purity and transparency, which are also reflected in the bottle and the fragrance's juice.

At the heart of the bottle, we find a circular flor merch presenting the ingredients that make up the fragrance.

A mirror is also provided as a customer experience, to allow women to have their reflections and remind them that they are pure.